TrueWinds Consulting Blog Articles

Client Care
Fred Haskett

Harnessing the Power of Numbers: Transform Your Landscaping Business with Data-Driven Decisions

In the landscaping and green industry, success has often come from hard work, dedication, and a steady demand for services. Historically, this industry has enjoyed steady growth rates, outpacing many other sectors. While this growth has made the industry resilient, it has also led to an often-overlooked challenge: many contractors have built successful businesses without formalizing their practices or leaning into structured, data-driven systems. This approach works well enough in good times but can expose vulnerabilities when competition or costs rise.

Read More »
Client Care
Fred Haskett

Mastering KYC: Know Your Costs and Control Your Bottom Line

In the landscaping, tree care, and lawn care industries, keeping an eye on your expenses can make or break your success. But what exactly does it mean to “know your costs”—commonly referred to as “KYC”? While KYC typically stands for “Know Your Customer” in banking and finance, for service contractors, it’s shorthand for something just as important: “Know Your Costs.” Understanding KYC means having a firm grip on the true costs of labor, materials, overhead, and the services you provide, so you can price accurately, manage effectively, and protect your profits.

Read More »
Client Care
Fred Haskett

The #1 Reason Salespeople Lose the Deal—And How to Fix It

When it comes to landing new clients in the landscaping, lawn care, and tree care industries, many salespeople focus heavily on perfecting their pitch, highlighting their services, and emphasizing pricing. While these are important components of any sales process, they often miss the real key to closing the deal—understanding the client’s true needs and fostering a relationship of trust.

Read More »
Client Care
Fred Haskett

The Uncharted Journey: Why a Business Plan is Essential for Your Landscaping, Tree Care, or Lawn Care Company

It’s surprising how many businesses in the landscaping, tree care, and lawn care industries operate without a business plan. For some, it might seem like an unnecessary task. After all, you know your services, your clients, and how to deliver quality work. But, navigating your business without a plan is like setting out on a voyage with no map, no destination, and no idea of what obstacles you’ll face along the way. Sooner or later, you’ll hit rough waters or worse—you’ll end up on the rocks.

Read More »
Client Care
Fred Haskett

Connecting the Financial Dots: Understanding the Relationship Between Your P&L and Balance Sheet

As business owners in the landscaping, tree care, and lawn care industries, it’s essential to have a comprehensive understanding of your company’s financial health. The Profit and Loss (P&L) statement and the Balance Sheet are two key financial documents that offer vital insights. However, to gain a full picture of your business’s performance, it’s crucial to understand how these two reports are interconnected.

Read More »

TrueWinds Consulting Blog Articles

Client Care
Fred Haskett

Harnessing the Power of Numbers: Transform Your Landscaping Business with Data-Driven Decisions

In the landscaping and green industry, success has often come from hard work, dedication, and a steady demand for services. Historically, this industry has enjoyed steady growth rates, outpacing many other sectors. While this growth has made the industry resilient, it has also led to an often-overlooked challenge: many contractors have built successful businesses without formalizing their practices or leaning into structured, data-driven systems. This approach works well enough in good times but can expose vulnerabilities when competition or costs rise.

Read More »
Client Care
Fred Haskett

Mastering KYC: Know Your Costs and Control Your Bottom Line

In the landscaping, tree care, and lawn care industries, keeping an eye on your expenses can make or break your success. But what exactly does it mean to “know your costs”—commonly referred to as “KYC”? While KYC typically stands for “Know Your Customer” in banking and finance, for service contractors, it’s shorthand for something just as important: “Know Your Costs.” Understanding KYC means having a firm grip on the true costs of labor, materials, overhead, and the services you provide, so you can price accurately, manage effectively, and protect your profits.

Read More »
Client Care
Fred Haskett

The #1 Reason Salespeople Lose the Deal—And How to Fix It

When it comes to landing new clients in the landscaping, lawn care, and tree care industries, many salespeople focus heavily on perfecting their pitch, highlighting their services, and emphasizing pricing. While these are important components of any sales process, they often miss the real key to closing the deal—understanding the client’s true needs and fostering a relationship of trust.

Read More »
Client Care
Fred Haskett

The Uncharted Journey: Why a Business Plan is Essential for Your Landscaping, Tree Care, or Lawn Care Company

It’s surprising how many businesses in the landscaping, tree care, and lawn care industries operate without a business plan. For some, it might seem like an unnecessary task. After all, you know your services, your clients, and how to deliver quality work. But, navigating your business without a plan is like setting out on a voyage with no map, no destination, and no idea of what obstacles you’ll face along the way. Sooner or later, you’ll hit rough waters or worse—you’ll end up on the rocks.

Read More »
Client Care
Fred Haskett

Connecting the Financial Dots: Understanding the Relationship Between Your P&L and Balance Sheet

As business owners in the landscaping, tree care, and lawn care industries, it’s essential to have a comprehensive understanding of your company’s financial health. The Profit and Loss (P&L) statement and the Balance Sheet are two key financial documents that offer vital insights. However, to gain a full picture of your business’s performance, it’s crucial to understand how these two reports are interconnected.

Read More »

TrueWinds Consulting Blog Articles

Client Care
Fred Haskett

Harnessing the Power of Numbers: Transform Your Landscaping Business with Data-Driven Decisions

In the landscaping and green industry, success has often come from hard work, dedication, and a steady demand for services. Historically, this industry has enjoyed steady growth rates, outpacing many other sectors. While this growth has made the industry resilient, it has also led to an often-overlooked challenge: many contractors have built successful businesses without formalizing their practices or leaning into structured, data-driven systems. This approach works well enough in good times but can expose vulnerabilities when competition or costs rise.

Read More »
Client Care
Fred Haskett

Mastering KYC: Know Your Costs and Control Your Bottom Line

In the landscaping, tree care, and lawn care industries, keeping an eye on your expenses can make or break your success. But what exactly does it mean to “know your costs”—commonly referred to as “KYC”? While KYC typically stands for “Know Your Customer” in banking and finance, for service contractors, it’s shorthand for something just as important: “Know Your Costs.” Understanding KYC means having a firm grip on the true costs of labor, materials, overhead, and the services you provide, so you can price accurately, manage effectively, and protect your profits.

Read More »
Client Care
Fred Haskett

The #1 Reason Salespeople Lose the Deal—And How to Fix It

When it comes to landing new clients in the landscaping, lawn care, and tree care industries, many salespeople focus heavily on perfecting their pitch, highlighting their services, and emphasizing pricing. While these are important components of any sales process, they often miss the real key to closing the deal—understanding the client’s true needs and fostering a relationship of trust.

Read More »
Client Care
Fred Haskett

The Uncharted Journey: Why a Business Plan is Essential for Your Landscaping, Tree Care, or Lawn Care Company

It’s surprising how many businesses in the landscaping, tree care, and lawn care industries operate without a business plan. For some, it might seem like an unnecessary task. After all, you know your services, your clients, and how to deliver quality work. But, navigating your business without a plan is like setting out on a voyage with no map, no destination, and no idea of what obstacles you’ll face along the way. Sooner or later, you’ll hit rough waters or worse—you’ll end up on the rocks.

Read More »
Client Care
Fred Haskett

Connecting the Financial Dots: Understanding the Relationship Between Your P&L and Balance Sheet

As business owners in the landscaping, tree care, and lawn care industries, it’s essential to have a comprehensive understanding of your company’s financial health. The Profit and Loss (P&L) statement and the Balance Sheet are two key financial documents that offer vital insights. However, to gain a full picture of your business’s performance, it’s crucial to understand how these two reports are interconnected.

Read More »

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