In the vast and ever-evolving landscape of the green industry, standing out from the competition is crucial to your success. One of the most effective ways to do that is by creating a compelling brand identity that captivates your audience and resonates with their values. Today, I want to share with you the secrets to […]
In today’s digital age, social media has become an integral part of our daily lives. From connecting with friends and family to discovering new products and services, social media platforms offer a powerful way to engage with a wide audience. As a landscape or lawn care business owner, harnessing the potential of social media can […]
In the realm of sales, there are two terms that are often used interchangeably but hold different meanings: the sales pipeline and the sales forecast. While salespeople may unintentionally mix up these terms, it is crucial to comprehend their differences and utilize them accurately. In this article, we will delve into the distinction between a […]
Providing an exceptional client experience has become a critical factor for success. Gone are the days when customers were solely swayed by pricing or product features. Today, clients seek businesses that prioritize their needs, deliver personalized interactions, and create lasting impressions. In this article, we will explore the immense power of client experience and delve […]
Corporate culture is the driving force behind a company’s success. It encompasses the beliefs, behaviors, and values that shape how employees and management interact and conduct business. As a business owner in the lawn and landscaping industry, creating a strong and vibrant culture is essential to gaining a competitive edge in the market. In this […]
As professionals in the landscaping and lawn care industry, we understand all too well that time is our most precious resource. The successful execution of a project often depends heavily on how effectively we manage our time. However, time management isn’t about scrambling to squeeze every task into the daylight hours. Rather, it’s about prioritizing […]
Did you know that a whopping 92% of consumers rely on reviews before making a purchase? As it turns out, the thoughts of previous users often hold more weight than the finest marketing spiel. The question in the minds of potential customers is straightforward – “Has someone else found this product or service beneficial? If […]
I see a lot on the web about Goals and Passion these days. Nearly every piece of writing about personal and team development talks in terms of goals and passion. They sell books, courses, and coaching structured around helping you realize your passion and achieve your goals.
But something strikes me as missing in all that. Yes, passion is useful to have. It is the driving force that pushes people toward things. But passion can be misdirected — and it often is. On the less egregious side, people can be very passionate about metrics that mean a lot now but matter little over the long term. So… passion is really, only part of the equation.
