Empowering Leaders and Businesses in the Lawn, Landscape and Tree Care Industry
Welcome to TrueWinds Consulting! With over 75 years of combined industry experience, we’ve been facilitating the growth and success of Lawn and Landscape companies through peer groups, one-to-one coaching, strategic planning, and more. Start your journey to success with us today.
True Wind speed and direction, is the actual speed and directional flow of the wind as it passes over land or the surface of the sea.
Apparent Wind speed and direction is the wind you ‘feel’ on you as you sail. apparent wind is a false read, it will not get you where you want to go.
the True Wind speed and direction, will determine sea state, allow you to plot your course, arrive at your destination, and make your voyage successful.
Running a Lawn or Landscape business has a lot of similarities to blue water sailing…
…Think about the following expressions commonly used in everyday business life just to name a few:
To run a tight ship, all hands on deck, to be at the helm, to chart one’s course, to show someone the ropes, to lose one’s bearing, to go with the flow, to swim against the tide, to make a headway, to change tack, to barge in, to be in the doldrums, to stay on an even keel, to sail close to the wind…
During a sailing voyage, you can’t control which way the wind blows, which direction it will shift next, or what the underlying current is doing.
But you have to consider these factors—the boats that best anticipate changing conditions are those that come out ahead.
What better metaphor for business?
Those who have navigated the business waters can intuitively sense when conditions are about to change, can anticipate changes and plan for them effectively. New business owners are still too busy handling the boat to recognize these changes, and stay on the wrong tack when conditions have turned against them.
As a TrueWinds Client, you will have a Partner with actual hands-on experience in the lawn and landscape business (and sailing) working with you.
A person you can confide in with full confidence and trust that all discussions will be kept absolutely confidential.
You “The Boss” will have a “sounding board”, someone you can talk to, bounce ideas and plans off of or share your dreams.
And when those times come, and they do, to make those “hard decisions” you will have someone who knows you, knows your company, and knows your situation so the right decisions are made.
"Evolution Solutions' signature program provided the tools and coaching to fundamentally alter my perception of life and has accelerated the rate at which I will become the best version...
"When I met Judy Hersch I was sick, tired and discouraged, feeling that everyone else in the world deserved their dreams, but not me. This program has given me hope and the tools I needed to...
"I can't really say enough about the transformative experience I had with Judy. I was looking for career coaching, but received SO much more. I feel liberated, like the shackles were..."
As a TrueWinds Client, you will have a Partner with actual hands-on experience in the lawn and landscape business (and sailing) working with you. A person you can confide in with full confidence and trust that all discussions will be kept absolutely confidential.
We host exclusive mastermind and leaders' peer groups, providing a platform for industry leaders to collaborate, share experiences, and tackle business challenges.
Receive personalized coaching and business management consulting from Fred Haskett, a well known and experienced industry leader.
Optimize your business operations and plan for growth with our strategic planning, organizational assessment, operational audit, and business planning services.
Kelly Haskett is an industry veteran who helps companies find the right talent for their specific needs and connect professionals with top opportunities in the Lawn and Landscape industry.
As a TrueWinds Client, you will have a Partner with actual hands-on experience in the lawn and landscape business (and sailing) working with you. A person you can confide in with full confidence and trust that all discussions will be kept absolutely confidential.
