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Consulting Services

Grow Your Landscape or Lawn Care Business

Consulting from Fred Haskett, built on 43 years in lawn, landscape, and tree care. Work with him on an ongoing basis, or bring him in for a focused program on the part of the business holding you back.

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A landscape crew member at work on a property
Questions worth asking

Are you hiring more but achieving less?

Is your business on track for growth? Is your organizational structure an asset, or has it quietly become a liability?

In a business this competitive, the companies that keep growing are the ones that keep assessing how they run and keep improving it. That is hard to do from inside the daily work, which is why an outside eye helps.

TrueWinds builds real-world solutions for real-world problems, drawn from decades of running lawn, landscape, and tree care operations, not from a textbook.

Ways to work with Fred

Pick the help your business needs now

Ongoing guidance, or a focused program on one part of the business.

A consulting session with a small leadership team around a table
Ongoing

One-to-One Consulting

Direct access to Fred as a mentor and confidant: someone to share ideas with, test plans on, and lean on for the critical decisions. It runs over video, phone, and email, so help is there when you need it.

  • 2 scheduled video calls every month
  • Unlimited email and untracked phone time
  • A monthly review of the TrueWinds Scorecard
Explore One-to-One
  • Focused program

    Organizational Assessment

    A deep look at whether your business is on track for growth, and whether your organizational structure is an asset or a liability.

    • Pinpoints potential problems
    • Uncovers hidden business risks
    • Identifies cost-cutting opportunities
    • Reveals promising areas for growth
    Assessment overview (PDF)
  • Focused program

    Operational Efficiency Audit

    From morning mobilization to routing, scheduling, and job sequencing, Fred helps you streamline the processes your crews run every day.

    • Streamlines mobilization and routing
    • Tightens scheduling and job sequencing
    • Helps turn non-billable time into profit and cash flow
    Audit overview (PDF)
  • Focused program

    Planning, Forecasting & Budgeting

    A strategic roadmap for your business’s future, mapping out a path to manageable growth.

    • Identifies your revenue streams
    • Sets achievable profit goals
    • Aligns your operations with industry standards

    Many TrueWinds clients have met their growth goals and also raised net profit by as much as 5%.

    Planning overview (PDF)
  • Sales

    Sales Support

    For lawn and landscape companies that want more from their sales effort without adding a full-time sales manager.

    Explore Sales Support
Why bring in a consultant

5 reasons owners work with a consulting firm

  • Expertise on your specific problem

    Access to people with deep insight into the exact issue in front of you.

  • What the best companies are doing

    Education about innovations and best practices across the industry.

  • A way through complex problems

    Guidance toward solutions when the right answer isn’t obvious.

  • Leaner, more profitable operations

    Streamlined business operations, leading to increased profitability.

  • Faster decisions

    Expertise that helps you make the call sooner, instead of letting it sit.

Put together, the right consulting partner can set your business on a path to growth in a significantly shorter time than getting there alone.

How it starts

Every engagement starts the same way

  1. Take the position

    A 30-minute conversation

    You talk, Fred asks questions, and together you take an honest fix on where the business actually is. No pitch and no obligation.

  2. Set the course

    A plan with priorities

    Not a binder. A short, sequenced plan built on your real numbers: what to fix first, what it should return, and who owns each piece.

  3. Hold the heading

    Accountability to the plan

    Progress against the plan gets reviewed, so course corrections happen while they’re cheap, not at year-end when they’re expensive.

Fred Haskett
Who you work with

Fred Haskett

Principal Partner

43 years inside this industry, as an owner and as a senior leader in national, regional, and franchise organizations. His background covers lawn care, tree care, landscape maintenance, and snow and ice services.

Fred and Kelly Haskett lead TrueWinds together, with a team of capable associates behind them.

Meet Fred & Kelly

Questions about working with TrueWinds

Where should I start?

Start with a 30-minute conversation. Based on what your business needs, Fred will recommend ongoing One-to-One Consulting, a focused program, or both.

What does an Organizational Assessment look at?

Whether your business is on track for growth, and whether your organizational structure is an asset or a liability. It pinpoints potential problems, uncovers hidden business risks, identifies cost-cutting opportunities, and reveals promising areas for growth.

What does the Operational Efficiency Audit cover?

The processes your crews run every day, including morning mobilization, routing and scheduling, and job sequencing. The goal is to turn non-billable time into increased profit and cash flow.

What results do planning and budgeting clients see?

Many TrueWinds clients have not only met their growth goals but also raised their net profit by as much as 5%.

Do you work with lawn care and tree care companies?

Yes. Fred’s background covers lawn care, tree care, landscape maintenance, and snow and ice services, so TrueWinds works with lawn care and tree care companies, not only with landscapers.

What does it cost?

Every engagement is scoped and quoted in plain terms before anything starts. The first conversation costs nothing, and you’ll leave it with something useful either way.

Ready to grow past where you are now?

Tell Fred where the business is and where you want it to go. He’ll tell you which kind of help fits.

Book a Consultation

Or write directly: [email protected]