“It is the set of the sails, not the direction of the wind that determines which way we will go.”

Jim Rohn

true wind speed and direction, is the actual speed and directional flow of the wind as it passes over land or the surface of the sea.

apparent wind  speed and direction is the wind you ‘feel’ on you as you sail. apparent wind is a false read, it will not get you where you want to go.

the true wind speed and direction, will determine sea state, allow you to plot your course, arrive at your destination, and make your voyage successful.

The wind behind the sails

Running a Lawn or Landscape business has a lot of similarities to blue water sailing… 

…Think about the following expressions commonly used in everyday business life just to name a few:

To run a tight ship, all hands on deck, to be at the helm, to chart one’s course, to show someone the ropes, to lose one’s bearing, to go with the flow, to swim against the tide, to make a headway, to change tack, to barge in, to be in the doldrums, to stay on an even keel, to sail close to the wind…

During a sailing voyage, you can’t control which way the wind blows, which direction it will shift next, or what the underlying current is doing.

But you have to consider these factors—the boats that best anticipate changing conditions are those that come out ahead.

What better metaphor for business? 

Those who have navigated the business waters can intuitively sense when conditions are about to change, can anticipate changes and plan for them effectively. New business owners are still too busy handling the boat to recognize these changes, and stay on the wrong tack when conditions have turned against them. 

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In business, having a longer term strategy can help you come out ahead, even if you don’t win a particular sale. Think about business moves that set you up for success in the future, consider your competition, and don’t get caught up in individual setbacks—there will be more races to come.


The parallels between sailing and the Lawn and Landscape business go on and on. There are different classes of boats, along with different classes of businesses. Lawn Care / Design Build / Landscape Management / Landscape Bid Build / Residential / Commercial / Etc.


There are different types of voyages, and changes in the sea state can completely change who has the advantage. Certain conditions favor certain types of businesses. But all businesses, and all sailors, need to excel at teamwork, tactics, strategy, training, recruiting, and navigating the shoals to come out ahead.

What you can expect from us

As a TrueWinds Client, you will have a Partner with actual hands-on experience in the lawn and landscape business (and sailing) working with you.

A person you can confide in with full confidence and trust that all discussions will be kept absolutely confidential.

You “The Boss” will have a “sounding board”, someone you can talk to, bounce ideas and plans off of or share your dreams.

And when those times come, and they do, to make those “hard decisions” you will have someone who knows you, knows your company, and knows your situation so the right decisions are made.

Have you ever asked yourself?

  • What’s stopping me from taking my business to the next level?
  • How do I get fresh innovative ideas and systems implemented for my organization?
  • How do I find the right people in the right seats to get my company to the next level?
  • Why am I making money on paper, but I don’t have any left over at the end of the month?
  • Why am I so overwhelmed with the daily demands of one crisis after another?
  • How do I have time to sell work when I am completely tied up in getting it done?

So, come aboard and let us help you...

...chart your course to success!!