Author Archives: FredHaskett

When the Founder Becomes the Bottleneck…

In the early stages of a lawn, landscape, or tree care service company, the owner naturally becomes the center of everything. They answer questions, solve problems, make decisions, and step in whenever something feels uncertain. At that stage, it works. Speed matters more than structure, and the owner’s knowledge is the fastest path to a […]

Why Your Systems Are Not Working…

Business systems and processes fail primarily due to poor documentation, lack of employee adoption, misalignment with business goals, and insufficient review, often leading to workarounds. Common causes include ignoring data quality, improper training, implementing systems that do not align with actual workflows, and inadequate leadership support, lack of accountability to the standards. Here are the […]

The Blueprint for Attracting a Team of Excellence in Landscaping, Tree Care and Lawn Care

Leaders in the green industries—landscaping, tree care, and lawn care businesses—have the unique opportunity to not just survive but thrive in this competitive sector. Your company must evolve into a beacon for top talent—a veritable talent magnet. By fostering a culture that consistently attracts and retains the best, your business can gain an insurmountable competitive […]

The AM /PM Process… …Set the Stage” for Profitable Operations

The AM /PM Process. Morning Mobilization and End of Day Procedures to “Set the Stage” for Successful and Profitable Operations. There is no, “silver bullet” in the landscaping business that an owner can use that will assure success. Instead, there are a myriad of details like a puzzle that must be sorted out and put […]

Train Your Trainers: The Growth Multiplier for Lawn, Landscape, and Tree Care Businesses

In lawn care, landscaping, and tree care, most owners focus heavily on equipment, scheduling software, and sales pipelines. Those matter — but none scale without people. And people don’t scale without training. The real bottleneck in many green-industry companies isn’t hiring crews… it’s the lack of qualified internal trainers. If your business depends on one […]

Spring Training Sessions……What Could Possibly Go Wrong

A common complaint in our industry is that there’s not enough time for spring training, that it’s too expensive and not worth the investment. I wholeheartedly disagree. If administered properly, spring training will result in higher engagement, fewer mistakes, better retention, and higher profits while poorly administered spring training is costly and will not produce […]

From Account Manager to Business Leader: Building High Performance in a Critical Role

The Account Manager role in the green industry is one of the most critical positions in any organization. Few roles touch as many parts of the business, and even fewer directly influence both revenue growth and client retention. Aside from ownership and senior operations leadership, Account Managers are uniquely positioned at the intersection of operations, […]

Turn Training Into an Experience Employees Actually Remember

Make employee training engaging, interactive, and effective If you dread leading employee training sessions, chances are your trainees feel the same way. That shared lack of enthusiasm makes knowledge transfer far harder than it needs to be. The fastest way to change that dynamic is to ensure the trainer—whether it’s you or someone you choose—is […]

Vision That Moves People: The Questions Every Leader Must Ask

Strong leadership begins with vision. Not slogans. Not buzzwords……….Vision. When people understand where an organization is going—and why—energy follows. Alignment follows. Results follow. While there are countless ways to run a visioning process, they all come down to one thing: connecting imagination with strategy. Vision is about making informed, creative leaps toward an aspirational future […]