Author Archives: FredHaskett

The AM /PM Process… …Set the Stage” for Profitable Operations

The AM /PM Process. Morning Mobilization and End of Day Procedures to “Set the Stage” for Successful and Profitable Operations. There is no, “silver bullet” in the landscaping business that an owner can use that will assure success. Instead, there are a myriad of details like a puzzle that must be sorted out and put […]

Train Your Trainers: The Growth Multiplier for Lawn, Landscape, and Tree Care Businesses

In lawn care, landscaping, and tree care, most owners focus heavily on equipment, scheduling software, and sales pipelines. Those matter — but none scale without people. And people don’t scale without training. The real bottleneck in many green-industry companies isn’t hiring crews… it’s the lack of qualified internal trainers. If your business depends on one […]

Spring Training Sessions……What Could Possibly Go Wrong

A common complaint in our industry is that there’s not enough time for spring training, that it’s too expensive and not worth the investment. I wholeheartedly disagree. If administered properly, spring training will result in higher engagement, fewer mistakes, better retention, and higher profits while poorly administered spring training is costly and will not produce […]

From Account Manager to Business Leader: Building High Performance in a Critical Role

The Account Manager role in the green industry is one of the most critical positions in any organization. Few roles touch as many parts of the business, and even fewer directly influence both revenue growth and client retention. Aside from ownership and senior operations leadership, Account Managers are uniquely positioned at the intersection of operations, […]

Turn Training Into an Experience Employees Actually Remember

Make employee training engaging, interactive, and effective If you dread leading employee training sessions, chances are your trainees feel the same way. That shared lack of enthusiasm makes knowledge transfer far harder than it needs to be. The fastest way to change that dynamic is to ensure the trainer—whether it’s you or someone you choose—is […]

Vision That Moves People: The Questions Every Leader Must Ask

Strong leadership begins with vision. Not slogans. Not buzzwords……….Vision. When people understand where an organization is going—and why—energy follows. Alignment follows. Results follow. While there are countless ways to run a visioning process, they all come down to one thing: connecting imagination with strategy. Vision is about making informed, creative leaps toward an aspirational future […]

Lead With Intention: Your 2026 Leadership Reset Starts Now

As 2025 winds down, leaders face a powerful inflection point—a chance to pause, reflect, and reset. For professionals in the landscaping, tree care, and lawn care industries, this season isn’t just about closing out the year; it’s about laying the groundwork for a stronger, more aligned, and more resilient 2026. Leadership is the engine that […]

It’s Critical to Conduct a Year-End Business Review

Successful entrepreneurs do frequent reviews of their metrics, culture, wins, and shortcomings. Since September we have discussed Business Planning for 2026…            …Some of you have gotten a good start – Some have not. Now that the last few hectic months of 2025 are coming to a close, business owners like yourselves […]

No Plan, No Way… …No Budget, Inconsistent Results

Why clarity, commitment, and resource discipline—not money—determine business outcomes In business, few statements sound harsher—or truer—than this one: No Plan, No Way… No Budget, No Results. Leaders often hope that effort, enthusiasm, or urgency alone will compensate for the absence of planning and funding. Unfortunately, hope is not a strategy. When organizations operate without a […]