Author Archives: FredHaskett

From Account Manager to Business Leader: Building High Performance in a Critical Role

The Account Manager role in the green industry is one of the most critical positions in any organization. Few roles touch as many parts of the business, and even fewer directly influence both revenue growth and client retention. Aside from ownership and senior operations leadership, Account Managers are uniquely positioned at the intersection of operations, […]

Turn Training Into an Experience Employees Actually Remember

Make employee training engaging, interactive, and effective If you dread leading employee training sessions, chances are your trainees feel the same way. That shared lack of enthusiasm makes knowledge transfer far harder than it needs to be. The fastest way to change that dynamic is to ensure the trainer—whether it’s you or someone you choose—is […]

Vision That Moves People: The Questions Every Leader Must Ask

Strong leadership begins with vision. Not slogans. Not buzzwords……….Vision. When people understand where an organization is going—and why—energy follows. Alignment follows. Results follow. While there are countless ways to run a visioning process, they all come down to one thing: connecting imagination with strategy. Vision is about making informed, creative leaps toward an aspirational future […]

Lead With Intention: Your 2026 Leadership Reset Starts Now

As 2025 winds down, leaders face a powerful inflection point—a chance to pause, reflect, and reset. For professionals in the landscaping, tree care, and lawn care industries, this season isn’t just about closing out the year; it’s about laying the groundwork for a stronger, more aligned, and more resilient 2026. Leadership is the engine that […]

It’s Critical to Conduct a Year-End Business Review

Successful entrepreneurs do frequent reviews of their metrics, culture, wins, and shortcomings. Since September we have discussed Business Planning for 2026…            …Some of you have gotten a good start – Some have not. Now that the last few hectic months of 2025 are coming to a close, business owners like yourselves […]

No Plan, No Way… …No Budget, Inconsistent Results

Why clarity, commitment, and resource discipline—not money—determine business outcomes In business, few statements sound harsher—or truer—than this one: No Plan, No Way… No Budget, No Results. Leaders often hope that effort, enthusiasm, or urgency alone will compensate for the absence of planning and funding. Unfortunately, hope is not a strategy. When organizations operate without a […]

Stop Guessing, Start Growing: Why Data-Driven Companies Win Every Time

In the lawn, landscape, and tree care world, opportunity is everywhere. For decades, the green industry has enjoyed steady growth—far outpacing many other service sectors. But here’s the twist: even in such a thriving market, many landscape and lawn care companies fall short of their true potential. Not because they lack skill, effort, or demand…but […]

A Coming Chronic Shortage of Leaders in the Lawn, Landscape, and Tree Care Industry…

    …What Your Company Should Be Thinking About The lawn, landscape, and tree care industry is entering a period of rapid change—driven by demographics, shifting customer expectations, labor shortages, the growing complexity of operations and rapidly evolving technology. While much attention is given to the shortage of field labor, an equally serious challenge is emerging […]

Year-End Mastery: How to Prepare Your Business for a Profitable 2026

As the clock ticks down on 2025, now is the perfect moment to pause, reflect, and prepare for a successful new year. It’s not just about closing the books—it’s about setting the tone for growth, efficiency, and profitability in 2026. The actions you take now will have a ripple effect on your bottom line, team […]