The Account Manager role in the green industry is one of the most critical positions in any organization. Few roles touch as many parts of the business, and even fewer directly influence both revenue growth and client retention. Aside from ownership and senior operations leadership, Account Managers are uniquely positioned at the intersection of operations, […]
Author Archives: FredHaskett
Make employee training engaging, interactive, and effective If you dread leading employee training sessions, chances are your trainees feel the same way. That shared lack of enthusiasm makes knowledge transfer far harder than it needs to be. The fastest way to change that dynamic is to ensure the trainer—whether it’s you or someone you choose—is […]
Why Authentic Leadership Outperforms Command and Control Leadership in business is not about command and control. That model may work in the army, but it rarely brings out the best in people at work. I learned that lesson the hard way. When I founded my first company in 1980, I initially adopted a command-and-control leadership […]
Strong leadership begins with vision. Not slogans. Not buzzwords……….Vision. When people understand where an organization is going—and why—energy follows. Alignment follows. Results follow. While there are countless ways to run a visioning process, they all come down to one thing: connecting imagination with strategy. Vision is about making informed, creative leaps toward an aspirational future […]
As 2025 winds down, leaders face a powerful inflection point—a chance to pause, reflect, and reset. For professionals in the landscaping, tree care, and lawn care industries, this season isn’t just about closing out the year; it’s about laying the groundwork for a stronger, more aligned, and more resilient 2026. Leadership is the engine that […]
Successful entrepreneurs do frequent reviews of their metrics, culture, wins, and shortcomings. Since September we have discussed Business Planning for 2026… …Some of you have gotten a good start – Some have not. Now that the last few hectic months of 2025 are coming to a close, business owners like yourselves […]
Why clarity, commitment, and resource discipline—not money—determine business outcomes In business, few statements sound harsher—or truer—than this one: No Plan, No Way… No Budget, No Results. Leaders often hope that effort, enthusiasm, or urgency alone will compensate for the absence of planning and funding. Unfortunately, hope is not a strategy. When organizations operate without a […]
In the lawn, landscape, and tree care world, opportunity is everywhere. For decades, the green industry has enjoyed steady growth—far outpacing many other service sectors. But here’s the twist: even in such a thriving market, many landscape and lawn care companies fall short of their true potential. Not because they lack skill, effort, or demand…but […]
…What Your Company Should Be Thinking About The lawn, landscape, and tree care industry is entering a period of rapid change—driven by demographics, shifting customer expectations, labor shortages, the growing complexity of operations and rapidly evolving technology. While much attention is given to the shortage of field labor, an equally serious challenge is emerging […]
As the clock ticks down on 2025, now is the perfect moment to pause, reflect, and prepare for a successful new year. It’s not just about closing the books—it’s about setting the tone for growth, efficiency, and profitability in 2026. The actions you take now will have a ripple effect on your bottom line, team […]









